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Basic Logotype Usage To protect the identity of Valley Services, Inc., the Valley logotype may be used only as authorized in this guide. Adherence to these standards should be absolute, as inconsistencies threaten the integrity of the logo. Type for the tagline "Bringing Fresh Ideas to the Table" is Avenir. Any color use of the logotype should adhere to the following specifications. Three options exist: Four-color version: The Valley word and
tagline print PMS 660 converted to process: C-90, M-57, Y-0, K-0. the sun
graphic prints PMS 123 converted to process: C-0, M-24, Y-94, K-0.
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Logo Placement and Size
In addition to the typeface style and color, the size of the logotype and the space in which they are placed must be controlled to assure quality and project the desire image.
Area of Isolation
To ensure readability of the logotype, care must be taken in placement to ensure a minimum amount of space free of other imagery, typography or graphic devices and away from the fold or paper edge. An area of 5/16" has been designated as the minimum.
Size
The logotype should not be used smaller than the minimum size shown here,
which is 1 1/4" in width. Respect of the minimum ensures
reproduction quality and legibility.
